CPL + Budget planner
Pick a ticket type to view CPL ranges. Then use the planner below: Budget → Lead plan (client gives a budget) or Lead targets → Budget (client wants X leads by ticket).
80
20100250400
Benchmarks for qualified leads (not raw inquiries).
Estimated qualified lead cost
— / lead
Estimated monthly ad spend—
Lead volume—
Actual CPL varies by offer strength, location, seasonality, competition, and targeting.
Client monthly budget
AED
Example: 2,500 AED. Use the mix sliders below to shape the plan. Mix method Average is best for planning. Min/Max show optimistic or conservative scenarios.
Interpretation Range is recommended when the client asks for lead targets.
Notes
Enter lead targets per ticket below. The planner calculates required monthly budget.
Tip: In Budget mode, the mix percentages auto-normalize to 100%. In Lead Targets mode, enter exact leads per ticket.
Total
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This is a planning tool: results reflect CPL benchmarks and your selected method.
Tip: “Open WhatsApp” uses wa.me with prefilled text.